The word "infomercial" is a portmanteau of the words "information" and "commercial". As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor. Infomercials are often made to closely resemble actual television programming. Some imitate talk shows and try to downplay the fact that the program is actually an advertisement. A few are developed around storylines and have been called storymercials. However most do not have specific formats but craft different elements to create what they hope is a compelling story about the product offered. Infomercials are designed to solicit a direct response which is specific and quantifiable and are, therefore, a form of direct response marketing. For this reason, infomercials generally feature between 2 and 4 internal commercials of 30 to 120 seconds in length which invite the consumer to call or take other direct action. Despite the overt request for direct action, many consumers respond to the messages in an infomercial with purchases at retail outlets. For many infomercials, the largest portion of positive response they aim for is retail sales. These retail sales make infomercials similar in impact to traditional commercials where advertisers do not solicit a direct response from viewers, but create the commercials with a goal to leave behind messages and brand that the advertisers hope will lead people to purchase their product or increase acceptance of the product. Many traditional Infomercial producers make use of flashy catchphrases, repeat basic ideas, and/or employ scientist-like characters or celebrities as guests or hosts in their ad. The book As Seen on TV (Quirk Books) by Lou Harry and Sam Stall highlights the history of products as the Flowbee, the Chia Pet, and Ginsu knives. Sometimes traditional infomercials use limited time offers and/or claim one can only purchase the wares from television to add pressure for viewers buy their products. The products frequently marketed through Infomercials include cleaning products, appliances, food, dietary supplements, alternative health aids, memory improvement courses, books, recorded music, videos, real estate investment strategies, beauty supplies, baldness remedies, sexual enhancement supplements, weight loss products, personal fitness devices, home exercise machines. Major brands have used infomercials for their ability to communicate more complicated and in-depth product stories. This practice started in the early 1990s and has increased since. Brands generally eschew the "cheesy" trappings of the traditional infomercial business in order to create communication they believe creates a better image of their products, their brands, and their consumers.

Casino poker chips are special tokens representing a fixed amount of money. In the gaming industry they are more generally referred to as Checks or Cheques; the difference being that a 'chip' caries no value, such as those used for roulette vs. a 'cheque' which carries a specific value and can be cashed in for money.

The vast majorities of authentic casino chips are 'clay' chips but can be more accurately described as compression molded chips. Contrary to popular belief no gaming chip going as far back as the 1950s have been 100% clay. Modern clay chips are a composition of materials more durable than clay alone. At least some percentage of the chips is of an earthen material such as sand, chalk and or clay similar to that found in cat litter. The process used to make these chips is a trade secret, very expensive, time consuming and varies slightly by manufacturer. Additionally, the edge spots or inserts, as they are sometimes called, are not painted on as they can sometimes appear to be. In fact they are areas where the clay has been punched out of the chip and then replaced by hand with a new piece of clay of an alternate color; it would then be at this point the chip is placed under extreme pressure and heat, approximately 10,000 psi 70 MPa at 300 °F 150 °C , hence the term compression molded Chips .

The printed graphics on clay chips is called an inlay. Inlays are typically made of paper and are then covered with a thin film of plastic which is applied to the chip prior to the compression molding process. During the molding process the inlay becomes permanently affixed to the chip and cannot be removed from the chip without destroying it.

Ceramic chips such as those made by ChipCo International were introduced in the mid 1980s as an alternative to clay chips and are still very common in casinos as well as being readily available to the home market. Ceramic chips are often referred to as clay or clay composite but they are in fact solid white, injection molded, ceramic disks, which are simply printed on.

Bud Jones are an alternate style of chip and are one of the very few injection molded plastic chips used in casinos. They are produced by Gaming Products International and are not produced for the home market.

The chips used in American casinos rarely weigh more than 10 grams and are usually between 8.5 and 10 g. There is no official weight however and some, particularly coin-inlaid chips, can weigh more. The chips sold for home use vary substantially more, sometimes weighing as much as 13.5 g, depending on manufacturer and construction.

Common designs for home use depict the six faces of a die or the suit symbols around the edge on the face of the chip. They are typically manufactured with injection molding technology using ABS plastic. Some chips are molded around a small metal disc, called a slug, for weight.

European chips often come in Mother of Pearl. The higher value chips are often shaped like plaques.

Colors

Typically colors found in home sets include red, white, blue and sometimes black; however, more recently a wide assortment of colors have become readily available, particularly in lower-quality ABS type chips.

$2.50 chips are almost exclusively used for blackjack tables, since a natural a 21 on the first two cards dealt to a player typically pays 3:2 and most wagers are in increments of $5. However, the Tropicana Casino in Atlantic City, New Jersey has used pink chips in $7.50-$15 and $10-$20 poker games. Low-denomination yellow chips can vary in value: $20 by statute in Atlantic City and Illinois which, oddly, also uses mustard yellow $0.50 chips ; $5 at most Southern California poker rooms; $2 at Foxwoods' poker room in Ledyard, Connecticut and at Casino del Sol in Tucson, Arizona; and $0.50 at Potawatomi Casino in Milwaukee, Wisconsin. Blue chips are occasionally used for $10, most notably by statute in Atlantic City. In Las Vegas and California, most casinos use blue or white for $1 chips.

Chips are commonly available in $1000 denominations, depending on the wagering limits of the casino in question. Such chips are often yellow or orange and of a large size. Las Vegas, Atlantic City, and other areas, which permit high wagers typically, have chips available in $5000, $10000, $25000, and higher denominations; the colors for these vary widely.

Each casino has a unique set of chips, even if the casino is part of a larger company. This distinguishes a casino's chips from others, since each chip and token on the gaming floor has to be backed up with the appropriate amount of cash. In addition, with the exception of Nevada, casinos are not permitted to honor another casino's chips.

The security features of casino chips are numerous. Artwork is of a very high resolution or of photographic quality. Custom color combinations on the chip edge spots are usually distinctive to a particular casino. Certain chips incorporate RFID technology, such as those at the new Wynn Casino in Las Vegas.

Counterfeit chips are rare. High levels of surveillance, along with staff familiarity with chip design and coloring, make passing fake chips difficult. Casinos, though, are prepared for this situation. According to one report, a Canadian casino removed all chips from the gaming floor and replaced them with new sets with alternative markings, which resulted in the arrest of the attempted counterfeiters.

Casino chips used in tournaments are usually much cheaper and much simpler in design. Because the chips have no cash value, usually chips are designed with a single color usually differing in shade or tone from the version on the casino floor, a smaller diameter, and a basic mark on the interior to distinguish denominations; however, at certain events such as the World Series of Poker or other televised poker , chips approach quality levels of chips on the floor.

Billabong

Billabong is a mixed version of Manila. Each player is dealt two down cards and one upward. Low upward starts the betting with a Bring-in if you are playing with one, otherwise high card starts the betting. Next, two community cards are dealt, followed by a second betting round, beginning with the player with the best exposed partial poker hand counting the community cards, as in Oxford stud. Then a third community card is dealt, followed by a third betting round. Finally a fourth community card is dealt, followed by a fourth betting round and showdown. Each player plays the best five-card hand he can make from the three in his hand plus the four on the board in any combination.

Shanghai is the same game with an extra hole card, but no more than two hole cards play. That is, the game begins with each player being dealt three down cards and one upward; each player must discard one of his hole cards at some point during the game as determined ahead of time. The most common variation is to discard immediately as in Pineapple; the second most common is to discard just before showdown as in Tahoe.

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American Quarter Horse

The American Quarter Horse is an American breed of horse that excels at sprinting short distances. Its name came from its ability to outdistance other breeds of horses in races of a quarter mile or less; some individuals have been clocked at speeds up to 55 mph (88.5 km/h). The American Quarter Horse is the most popular breed in the United States today, and the American Quarter Horse Association is the largest breed registry in the world, with more than 4 million American Quarter Horses registered.

The American Quarter Horse is well known both as a race horse and for its performance in rodeos, horse shows and as a working ranch horse. The compact body of the American Quarter Horse is well-suited to the intricate and speedy maneuvers required in reining, cutting, working cow horse, barrel racing, calf roping, and other western riding events, especially those involving live cattle. The American Quarter Horse is also shown in English disciplines, driving, and many other equestrian activities.